MARKETING AND BUSINESS DEVELOPMENT

Communicating the value of your firm and the benefits your work provides to your existing and potential clients is the core role of marketing.

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Business development for a firm depends on the right choice of positioning.

Business development requires excellent service provision, knowing a firm’s position in the market and planning a commercial and communications strategy that responds to the brand’s positioning.

LOIS works with law firms to define their optimum positioning and draw up an action plan that improves the business’ bottom line.

Service definition and pricing.

Commercial strategy and sales.

Digital and analogue communication.

Strategic positioning.

Corporate image.

Success story: Commercial strategy

Challenge

The challenge we faced was to generate a culture aligned with the brand’s strategic positioning.

Solution

We developed and implemented a systematic business development programme by practice area with metrics to confirm compliance.

Result

As a result, the level of business went up and the commercial synergies between the partners in the firm rose by 50%.


Client

National law firm (300 lawyers).

Type of Project

Commercial strategy and brand positioning.

Team

One LOIS partner, the client’s Managing Partner and its business development department.

Time

12 months.

SHALL WE TALK?

Tell us about what you want to do. We will draw on our experience and drive to make it happen.